Why Your Business Development Strategy Needs a Coach

“Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.” -7 Habits of Highly Effective People

Are you aiming to make your business better? The simple answer is, “Who isn’t?” No matter where you are in the process, your business development strategy needs a coach— someone who has a head for the field and the experience to put that knowledge to work.

What is Business Development Strategy?

The long and short of a business development strategy is anything that you’re doing to make your business better. Whether you’re actively seeking out new sources of revenue, marketing to larger demographics, or cultivating mutually beneficial partnerships, anything that helps your business grow is considered business development.

Whether big or small, old or new, every company can benefit from crafting a business development strategy for each individual department. Here are some examples:

The marketing department determines the budget necessary to move from passive marketing to active marketing. Using that budget, they implement strategies such as conferences and demonstrations, free samples, and partnerships.
Sales creates a plan for gaining $100,000 more in profits this quarter than last quarter. They actively pursue this goal, keeping data and timelines that help them achieve their target growth.
Product management is ready to move into a new region or country for sales. They create a comprehensive list of the steps needed, including legal considerations, marketing changes, and cost management. As they get all necessary approvals, they keep running records that help can help secure their position in future product growth endeavors.

No matter which department you’re focusing on, your business development strategy needs to constantly be evaluated and reevaluated. This helps you stay on track and accountable to your aspirations, making them more likely to be accomplished.

How a Coach Can Help

Business coaches help you stay accountable to your goals. Coaches are client-oriented, asking the right questions, then helping our clients find the answers that best fit their needs. It’s not about making changes to your business, it’s about making changes to the leaders within your business. Change comes from the top-down, and business leaders who are prepared to address their business development strategy needs find great success working with a coach.

Catalyst Group, ECR would like to be your choice when it comes to coaching you through a business development strategy. With over 35 years in the field of business, acting as both a business owner and a corporate trainer, Lori Moen brings experience and expertise to the table.

Contact us Today

May 29, 2018/by Lori Moen

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