3 Effective Marketing Strategies for Nonprofits

Nonprofits face a particularly large challenge when taking on the mantle of marketing. There’s very little money with which to invest in a plan. This doesn’t mean that all is lost. With some creativity and access to resources, there are effective marketing strategies for nonprofits. In fact, nonprofits succeed every day. According to the National Center for Charitable Statistics, there are over 1.5 million nonprofit organizations currently running on the United States.

Apply for a Grant

Google has created a program that gives eligible nonprofit entities $10,000 in paid advertising per month. That’s a massive budget for advertising that most nonprofits never thought possible. It gives you access to future donors and increased visibility that can be a major boost for your organization.

The application process is simple and has a few criteria that must be met:

1. You must be based in one of the 50 countries that Google is partnering with. This includes all of North America.
2. Hold valid charity status
3. Agree to Google’s terms and conditions
4. Have a live website with content that is keyword-friendly

Get a “Donate Now” Button

Facebook offers a Donate Now button for certain nonprofit organizations that meet their requirements. This is handy because it meets your donors right where they are- on your social media page. If followers and fans are on your page, it gives them a call to action that is convenient and ready to use.

The requirements include:

1. A verified Facebook page
2. Verified 501(c)(3) status
3. Based in the United States

Network, Network, Network

Working with other, larger organizations or individuals is an effective marketing strategy for nonprofits who have dedicated some time to networking. For example, panhellenic groups on university campuses often choose a charity to work with every year and work to raise money for that group. Networking with one of these groups can add funds to your budget that you may have not had access to otherwise. Setting aside some of that money for marketing now can pay dividends later.

Whether you run a nonprofit or for-profit company, there’s value in working with a business coach. By building a network of like-minded business leaders, you’ll gain access to powerful tools that help you grow your organization. You’ll learn more about effective marketing strategies for nonprofits, along with countless other skills that can help you grow.

Contact Catalyst Group, ECR for more information about our services, including round tables, one-on-one coaching, and leadership development.

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